Data Warehousing Route Mass Communication PDF F3f8c626c

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Data Warehousing: The Route to Mass Communication PDF




by Sean Kelly : Data Warehousing: The Route to Mass Communication

ISBN : #0471950823 | Date : 1994-07

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PDF-640c3 | Though companies have amassed an enormous amount of data, they haven’t always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focused… Data Warehousing: The Route to Mass Communication


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[Pub.80KAR] Data Warehousing: The Route to Mass Communication PDF | by Sean Kelly


Data Warehousing: The Route to Mass Communication by by Sean Kelly

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